My Guest Spot on the Common Cents Finance Podcast

I was recently interviewed by a couple of excellent Saint Peter's University business students for their Common Cents Finance podcast and we discussed an eclectic mix of topics that included branding, public relations, crisis communication, publicity and brand management, not to mention our discussion of conspiracy theories. And we even lay the smackdown on John Cena for embarrassing himself with that groveling apology to China.

Check out the episode right here.

And do make sure and listen to all of their other episodes as well because the show's knowledgeable discussion of business issues can give a lot of big-name, professional business-broadcasters a run for their money.

Especially in our discussion of off the wall conspiracists like Alex Jones, State of the Nation, and the rest of their ilk, we discuss why the people behind these odious websites and social media need to argue that EVERY SINGLE major world event is really a part of a conspiracy. While these people might be unscrupulous and obviously lacking any sort of a moral compass, they are shrewd practitioners of personal-branding strategies and tactics. If your brand is that of the biggest conspiracy theorists in the world, you have no choice but spin alternate narratives to the consensus reality and information from mainstream sources to keep your fans happy. Why just imagine if State of the Nation did NOT blame some major news story on the Deep State, the Illuminati, or the New World Order! What would their fans do? Most likely star migrating to other purveyors of nonsensical fabrications and fake news.