Time to call garbage what it is...

So this article was brought to my attention and I scratch my head and wonder how historians and anthropologists in the future will make sense of the early 21st century, a time that appears to be going insane. Long after the atom has been split and men walked on the moon, we wind up in a world where scientists still need to waste their time explaining to adults that the Earth is round and that vaccines that have been administered to people for generations are not causing autism. Worse yet, as the CNN piece above argues, science seems to be losing the social media war to the anti-vaxxers!

And that is where the article asks an important question. What can science and academia do now? Has the war for the minds of the alienated, the troubled, the naive, the paranoid, those so far on the fringes of modern society as to be seeking a community among those who reject all consensus reality, been completely lost?

The answer, hopefully, is 'no.' But what science needs to start doing is what it has dreaded for the longest time. They need to engage the trolls. The thinking among scholars has so far been that replying to the various "truther," "crisis actor," anti-vaxxer and flat Earth conspiracy theorists was a mistake because it gave such charlatans and con artists attention. But this sort of don't-feed-the-trolls approach has not been working. When we are seeing a sudden surge in measles outbreaks because fearful parents have been deceived into withholding life-saving vaccinations from their children, science and academia must fight back. Science must develop a public relations campaign for an evidence-based, rational world view, for a belief system that must be based on objective, quantifiable truth. And science and academia must start finding the nerve to do something they had so far loathed to do. They need to "lower themselves" to the level of the anti-vaxxers and conspiracy theorists. They must call the frauds, the con artists, the hustlers like Alex Jones, Call for an Uprising, and State of the Nation parasites exactly what they are. People running the conspiracy and "alternate news" web sites, podcasts, YouTube channels and blogs are blood-suckers and bottom feeders who spread disease and death for a quick buck in online advertising.